Market reality

  Instability of celebrity market makes effective price formation difficult

Solution

  Interactive and regularly updated ITA panel
  Specially tailored Starprice software that takes into account the following:
  Market
  Audience
  Geography
  Competitive offers
  As a result – an assessment of celebrity use in marketing communications in monetary figures and definition of fair and adequate price for marcom product

A calculator is the best one to have a say about a star