What is ITA panel?
Strategic market poll once each quarter Territory - 100 cities in Russia, plus specifically Moscow and St. Petersburg Over 7000 respondents are interviewed in Russia and over 3000 in Moscow and St. Petersburg each year In order to assess media informational attractiveness index - 5 TV channels, 134 print publications and 57 internet resources are regularly monitored As a result of above we get: Celebrity ratings Dynamics and market tendencies picture Professional ITA panelIf popularity cannot be calculated – it is not worth buying
